Where did the menu go?

Are QR codes a savvy sustainability measure or another greenwashing tactic at the expense of the consumer?

DEREK PICOT A HOTELIER FOR MORE THAN 30 YEARS AND AUTHOR OF THE HOTEL DETECTIVE AND HIS LOVER Picture yourself sitting at a restaurant on a sidewalk of Manhattan. You're searching for a menu, but none are on the table. You flag down a waiter and with a dismissive smile he points to a square box with a pattern of black pixels. Sighing, you retrieve your smartphone, point the camera, and wait for a connecting signal. But there's no signal where you are seated. Nor if you raise your arm in the air. You end up wandering into the middle of the street, tangoing with taxis and avoiding the glare of the sun, but finally a tiny digital menu appears on your screen. Straining your eyes, you can just about make out the…

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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, July - August 2023

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