Keeping up with the times

What does a new crop of luxury watches tell us about the direction of travel in this most stately of industries?

WORDS CHRIS HALL

The world of luxury watches can be bemusing to follow from afar, with its never-ending talk of hyped-up fashion collaborations, tourbillons and titanium at one end, and intense technical jargon at the other. It helps, I find, to consider everything on a spectrum from tradition to modernity: every watch brand is engaged in a constant dialogue with its past while fighting to stay relevant in a rapidly changing world. Every watch brand is engaged in constant dialogue with its past while fighting to stay relevant SLICK OVERHAUL A good example is one of the biggest stories in the watch world this year, the 50th anniversary of the Audemars Piguet Royal Oak. As both the single most influential design of the last half-century and one of the most in-demand watches right now, Audemars Piguet…

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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, July - September 2022

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