The Golden Promise

NUO Hotels, the pioneering Chinese luxury hospitality brand, vows to deliver “Made in China” excellence to guests

Upon entering the spacious lobby at NUO Hotel Beijing, guests are greeted by two iconic works of art from one of China’s most important contemporary painters: Zeng Fanzhi, who is also NUO's honorary art consultant. These include the 6.3-metre by 2.6-metre oil painting Landscape 2014, and a giant sculptural masterpiece Le Shan based on the works of Confucius. This stunning first impression embodies the brand’s key principles: Chinese; Luxury; Contemporary. As one of China’s first home-grown, five-star hotel brands, NUO Hotels is committed to serving as a custodian of Chinese culture throughout the ages. The design aesthetic of the hotel can be described as “Modern Ming”, with inspiration from the Chinese dynasty being infused throughout the property in a contemporary fashion: a colour scheme of steel grey and sky blue; room layouts…

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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, July - August 2018

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