Research from Priority Pass shows the demand for travel linked to sports and music is set to continue
$564 billion*
Sport tourism was worth US$564 billion in 2023 and is expected to rise to US$1.3 trillion in 2032.
$13.8 billion**
Music tourism is anticipated to reach a value of US$13.8 billion by 2032.
Sydney
is the top city for sport or music events, followed by London, Barcelona, Paris, Dubai and New York.
Football
is the sport most people travel to see (69%), followed by basketball (27%), the Olympics and Formula 1 (26%) and tennis (21%).
84%
of fans travelling internationally visited a new destination, and 30% plan to return.
38%
of event travellers would choose a payment card with perks such as travel packages and travel insurance, while 33% desire…
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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, January - February 2025