Reach for the sky

How does an airline become best in class and stay there? Tamsin Cocks reports from a spirited reader discussion over lunch

The aviation industry grows larger and more competitive by the day. On one hand, opportunities have never been so great, with more airline passengers than ever before, advanced technology and plenty of network expansion possibilities. On the other hand, the proliferation of LCCs and the rise of the Gulf carriers have shaken up the market, while global oil prices, terrorism and other outside events have all raised the stakes for airlines. In the current climate, what does an airline have to do to woo customers and keep them satisfied? This was the topic debated by Business Traveller Asia-Pacific readers last month during a lunch sponsored by Malaysia Airlines Berhad (MAB) at Hong Kong’s Elite Dining restaurant. Malaysia Airlines’ chief commercial officer Paul Simmons kicked off the discussion, candidly referencing the airline’s troubled recent…

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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, Sep-1-16

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