Accor launches midscale Handwritten Collection

ACCOR HAS LAUNCHED its latest collection brand, aimed at independent hotels in the midscale segment. Handwritten Collection will join the group's luxury Emblem Collection, which launched in 2019, as well as the M Gallery Collection. Accor described the new brand as “a global portfolio of charming bespoke hotels that offer an intimate and stylish hospitality experience”. A total of 12 hotels have been signed up for the launch, which will either open or convert to the brand throughout 2023, including Hotel Morris in Sydney, Oru Hub Hotel in Tallinn, Estonia, and Sunrise Premium Resort in Hoi An, Vietnam. The group said it had leads for 110 Handwritten properties totalling more than 11,500 rooms, with the aim of growing the brand to 250 hotels by 2030. It is envisaged that the majority of properties joining the…

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Business Traveller Asia-Pacific Edition (Digital) - 1 Issue, April - June 2023

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