Langham Hospitality Group launches new loyalty programme

LANGHAM HOSPITALITY GROUP has introduced a new loyalty programme for guests staying at properties within its portfolio. Brilliant by Langham is the group's sole loyalty programme, replacing the previous Langham Supper Club and 1865 Privilege by Langham. The programme will incorporate 30 participating hotels across the hotel group's four brands and is free to join, with all members receiving special room rates, discounts at over 100 restaurants and the ability to earn status and award points for stays and their use of amenities. The programme has five tiers named after precious stones, which become rarer and more valuable as you ascend. Members start with Onyx and can proceed to Topaz with 12,000 status points, Diamond at 108,000 points, Sapphire at 360,000 status points and finally Ruby once they reach 720,000 points. The programme works…

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Business Traveller (Digital) - 1 Issue, April 2024

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