DIAMONDS ARE FOREVER

Diamonds made in a lab using cutting-edge technology that replicates the natural diamond-growing process are sustainable and more ethical. Oh, and much cheaper!

BY SMITA TRIPATHI

AKSHITA SINGH, A DELHI-BASED interior designer, loves diamonds. “They are a girl’s best friend,” she laughs. Her latest purchase is a diamond pendant with matching earrings and she has her eyes set on a bracelet. But her purchases haven’t depleted her bank balance significantly. Instead of natural mined diamonds, she has bought jewellery with lab-grown diamonds that are nearly 40-50 per cent cheaper. Also known as synthetic, cultured or man-made diamonds, these stones are optically, chemically and physically identical to natural, mined diamonds, but with one key difference: they are manufactured in a lab in a few days as opposed to deep below the earth’s crust over a few million years. “I think of them as prosecco and not champagne,” says the 32-year-old Singh. “It’s like an IVF baby. Once the baby…

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Business Today (Digital) - 1 Issue, 18 September 2022

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