YOUR CARGO’S JOURNEY

AT CONTAINER PORT JNPT, MORE THAN A THOUSAND CONSIGNMENTS ARRIVE DAILY FOR SHIPPING OVERSEAS. BT TRACKS THE JOURNEY OF ONE SUCH CONSIGNMENT TO SEE THE IMPACT OF EXPORT-ORIENTED REFORMS

BY RAJAT MISHRA

IT’S A MUGGY July evening in Ludhiana, a bustling town of over 1.6 million in Punjab that is renowned for its apparel production and exports. In the lush green premises of Eveline International on G.T. Road in the Dhandari Kalan area, a group of labourers huddle together, discussing the time and the right way to load the day’s consignment. Arun Salhotra, General Manager of the 70-year-old manufacturer of knitted apparels, says its 1,600 employees produce nearly 400,000 pieces of high-quality garment per month, which are exported to top American brands like Guess, Faherty and Nautica, the UK-based Burton of London, Spanish brand Massimo Dutti, French brand Armand Thiery, and several Indian brands as well. “We are witnessing growth in our exports and that is being reflected in our numbers, too.…

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Business Today (Digital) - 1 Issue, 18 September 2022

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