U.S. ARTISTS ARE DOMINATING THE GLOBAL CHARTS

A strong year for American artists, the surging popularity of country music abroad and labels’ international marketing strategies are fueling the trend

BY ELIAS LEIGHT

HALFWAY THROUGH 2022, 85% of the top 10 hits on the Billboard Global Excl. U.S. chart were releases from artists outside of the mainland United States. That number rose to 92% in 2023. But an unexpected transformation took place in the first six months of 2024: Global hits came primarily from one place — America. In that period, U.S. acts accounted for 60% of the top 10 hits on the Global Excl. U.S. chart. American artists were also responsible for the top eight songs on the Billboard Global 200 this summer. “American artists are crushing this year,” says Scott Cutler, co-CEO of Pulse Records, which has contributed to the surge. The company signed Tommy Richman, whose high-gloss “Million Dollar Baby” was No. 8 on the Global Songs of the Summer ranking. Executives…

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Billboard (Digital) - 1 Issue, October 5, 2024

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