Club Classics Turned Arena Anthems

LYNDSEY HAVENS

EVEN BEFORE CHARLI XCX dominated the summer with her acclaimed album brat, there was internal chatter about a joint arena tour with her and Troye Sivan. “I was pretty unsure how it would work, honestly,” recalls creative director Imogene Strauss, citing how unusual it is for two artists to alternate within the set list. “I was like, ‘This is going to be a challenge’ — and I think everyone felt that way.” Ultimately, fusing two separate tours — Charli had debuted her solo brat shows during album release week at Primavera Sound in June while Sivan had embarked on his own European/ U.K. headlining tour in support of his third album, Something To Give Each Other, in May — for a fall co-headlining run proved easier than expected. The Sweat tour…

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Billboard (Digital) - 1 Issue, October 26, 2024

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