Paul Beamish

Paul Beamish is not your average business owner, and Krazy Horse not your typical bike shop. Gary Inman hits the Suffolk lanes with one of Britain’s most influential and inspiring bikers…

Photography Jason Critchell

FINANCIAL MELTDOWN. LOW consumer confidence. Brexit. Weak sterling. Like the Four Horseman of a retail apocalypse, thundering up and down high streets and through retail parks, stomping on the weak and passive. And during their rampage Paul Beamish decided it was the perfect time to move his custom bike business out of its compact, brick-built, bungalow of a town centre headquarters into a two-storey, money pit, plate glass ‘destination’. And he made it work… Empire House is the name of Krazy Horse’s Bury St Edmunds, Suffolk HQ and it’s where Paul and I meet to leave on a ride into an overcast area of semi-rural East Anglia he’s called home for most of his life. Over a mug of tea served from the art deco-styled diner on the shop’s mezzanine, the…

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BIKE United Kingdom (Digital) - 1 Issue, February 2019

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