Taking charge

Francois Ribeiro is not afraid of being bold, and he’s certainly doing that with his new electric touring car series, Pure ETCR – and it may be just what the sport needs

MATT KEW

Formula E has a new and noisy neighbour: Pure ETCR. In principle, there’s really no need for an all-electric touring car series to step on the toes of its distant single-seater cousin. Rather, it’s much easier to imagine them complementing one another on the same race weekend. But Francois Ribeiro – head of Eurosport Events, promoter of Pure ETCR – doesn’t want his new brainchild to play second fiddle to anything. It won’t make its way onto a support package and it will run in parallel with World Touring Cars. What’s more, the implications from his less-than-subtle jabs during a launch event in Paris is that Pure ETCR is here to show FE the error of its ways. In the press conference there were a couple of lines from Ribeiro that stood…

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Autosport (Digital) - 1 Issue, 27/02/20

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