‘We’re much more than rear drive’

Does the front-drive 2-series herald a new era at BMW? Hilton Holloway quizzes its sales director

Ian Robertson’s office is at the top of BMW’s iconic ‘four-cylinder’ building, which was constructed in 1972 as part of the Munich Olympic park. One side of his office is a sweeping wall of glass that looks across Munich and towards the Alps. Or would, if today’s cloud base wasn’t so low. “I have the best view of all the directors,” he says, grinning. As far as Brits in the motor industry go, Robertson is one of the most influential, as well as one of the most experienced. He is BMW’s board member for sales and marketing. He’s also the chairman of Rolls-Royce Motor Cars, a board member for BMW North America and a recipient of a CMG for services to the British car industry. This perspective probably explains the…

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Autocar (Digital) - 1 Issue, 23/07/2014

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