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LAS CARRERAS Y LOS 'PADRINOS': UN CLÁSICO COMO ESTRATEGIA DE VENTA

Ante los nuevos retos y dificultades, parece difícil sobrevivir sin someterse a una cura de rejuvenecimiento urgente! Creaciones nuevas, guiños al pasado, sagas míticas, vuelta a la competición... Todo sirve para tocar la fibra del cliente! Al margen del aprendizaje para los coches de calle que siempre supone la inversión en I+D asociada a la competición, si los resultados no son malos, la imagen de marca (y de los deportistas que la representan) puede mejorar las ventas... siempre que los costes de participar en un certamen con ciertas garantías de éxito no sean elevadísimos.…

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