Heart and Soul

Pierce & Ward designs a stellar, sweeping collection for West Elm

MAYER RUS

For the AD100 firm Pierce & Ward, the opportunity to create a collection for West Elm represented a gratifying full-circle moment. “When we started out, it was one of our go-to resources. That was when we’d have a modest budget to decorate a 6,000-square-foot house,” recalls Louisa Pierce. Her partner, Emily Ward, echoes the sentiment: “We relied on them for things that combined quality with good value. This was our chance to build on that legacy.” The 100-piece collection encompasses furniture, curtains, lighting, tabletop, accessories, wallpaper, and rugs. Dexterity—in style, materials, and application—is a hallmark of the group. “There’s a broad mix of genres and aesthetic sensibilities, much the same as we decorate our projects,” Pierce says. “Certain pieces have a lean, Japanese quality, and others feel like they were…

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Architectural Digest (Digital) - 1 Issue, April 2025

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