AMAZON IS ENDING ITS ‘TRY BEFORE YOU BUY’ OPTION FOR PRIME MEMBERS

Amazon is saying goodbye to “Try Before You Buy.” The service, which allowed Amazon’s Prime members to try on select clothing items, shoes and accessories at home before completing a purchase, is set to wind down in the coming weeks. The last day eligible customers can place orders using the subscriber benefit is Jan. 31, the company confirmed. Under the service, Prime members can order up to six select apparel items on a trial basis. Customers then have seven days after receiving the merchandise to return any unwanted items without being charged. In a statement, an Amazon spokesperson cited the program’s limited reach and the growing use of improve sizing recommendations powered by artificial intelligence on the e-commerce platform. “Given the combination of Try Before You Buy only scaling to…

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Apple - 1 Issue, #690

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