AI is integral to next-gen graphics tech

It’s easy to dunk on AI, but when it comes to practical use cases, Nvidia CEO Jensen Huang may have a point.

Unless you’ve been living under a rock, you may have noticed a trend in PC gaming in recent years – and that trend is upscaling. While AMD’s compute-based FSR has improved over its various iterations, as we recently found in our testing, it’s still not a patch on Nvidia’s AI-powered DLSS for image preservation. And according to Nvidia CEO Jensen Huang, we’re now at a point where AI has become all-but-essential for next-generation graphics tech. Speaking at the Goldman Sachs Communacopia + Technology Conference in San Francisco in September, Huang spoke about a variety of topics, including the benefits of AI in a variety of industries. When asked which of these use cases he was most excited about, he said: “Well, in our company, we use it for computer graphics.…

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APC (Digital) - 1 Issue, November 2024

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