THE APPLE PRODUCTS THAT TIME FORGOT

Discover the weird, the wonderful and the ‘what were they thinking?’

Written by Carrie Marshall.

The journey from the scrappy Apple of the 1970s to the world-conquering trillion-dollar titan of today has been long, and Apple hasn’t always travelled that road in a straight line. Nestled among Apple’s many blockbuster products, you’ll also find many products that didn’t quite catch in the same way as the iPhone. Some were years ahead of their time, some were ideas that Apple simply decided not to explore further, and some really should have been left in the meeting room. As we’ll discover, Apple has also made some very beautiful versions of its best-known products in order to raise funds for the charity Product (RED) – products that have sold for more than most people spend on a house. Over the next few pages we’re going to look at…

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APC (Digital) - 1 Issue, November 2024

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