CLOUD COMPUTING: DRIVING F1 FORWARD?

Amazon’s cloud computing resources helped F1 overhaul the design of the cars in 2022. Barry Collins examines whether it really made the sport a better spectacle.

How do you make F1 more exciting? Danny Baker had the brilliant idea of making drivers do the first lap on foot, but that’s unlikely to go down well with Lewis Hamilton and co. Instead, ahead of the 2022 season, the F1 authorities decided to use the power of cloud computing to make races more competitive. Nobody wants to spend two hours of their Sunday afternoon watching cars file round a track in a procession – least of all the millions of fans drawn in by the deftly edited highlights shown in Netflix’s Drive to Survive. So, Formula One decided to change the rules, to enforce modifications to the design of the cars that would make it easier to overtake, inducing more of those moments that make Martin Brundle’s voice…

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APC (Digital) - 1 Issue, November 2023

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