View from the Labs

Why is online shopping still fraught with traps when you buy AV software?

If you turn to our feature table on p66, you’ll see that we’ve listed two separate prices for most of these antivirus suites. “Renewal price” is the annual price you’ll be charged on subscription renewal if you subscribe directly from the company’s own website. It can be somewhat hidden, as it’s often significantly more expensive than the second price we list – the new subscriber offer, which we’ve labelled “First year’s price direct”. There can be a huge disparity between these prices. For example, your initial McAfee+ Advanced subscription may cost $139.95, but renewing it will come in at $279.95. A five-device subscription to Bitdefender Total Security costs $99.95 for the first year, but renews at $149.99. This is made worse by the commonplace practice of automatic renewals, with the…

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APC (Digital) - 1 Issue, May 2024

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