The age of doubt

It’s time for a zero-trust approach to “news”, argues the very real Jon Honeyball.

It was a watershed moment. I’m not too sure what brought it on – maybe the rather nice gin and tonic I was enjoying in Virgin Upper Class on my flight to Los Angeles en route to CES? But I’ve drunk many gin and tonics and they’ve never had this effect before. But there, undeniably, it was. As real as the bubbles surrounding the slice of lemon, the realisation that I couldn’t trust most anything on the internet anymore. It’s not just the rise of AI generated audio and video, where the creation of a deepfake is a few mouse clicks away: it’s the underlying worry that most anything generated by a GPT-style LLM is another layer of obfuscation and fog. I know some will give links through to the…

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APC (Digital) - 1 Issue, March 2025

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