Bing with ChatGPT is now Copilot

What it means for you.

Alex Wawro

If you’ve been using Bing with ChatGPT regularly, get ready for things to look a little different as Microsoft moves forward with plans to rebrand it as Copilot. This is significant because it suggests Microsoft has found its broad branding strategy for the ChatGPT powered services it’s been rolling out all year. However, it’s hardly surprising. Microsoft has always talked about this tech broadly as Microsoft Copilot, and we’ve already met Windows Copilot and Microsoft 365 Copilot, which embed LLM-trained chatbots similar to Bing with ChatGPT into Windows 11 and Microsoft apps like Word and Excel. Now, that Copilot branding has apparently proved so successful that Microsoft is retroactively applying it back to Bing. “We are taking the next step to simplify the user experience and make Copilot more accessible…

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APC (Digital) - 1 Issue, Xmas 2023

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