Catching up forever

Is it game over for AMD graphics?

OPINION | TRADE CHAT Spare a thought for AMD’s GPU engineers. Every time they think the gap to Nvidia is closing, team green comes up with some new wizardry, and it’s back to playing catch up. Like ‘em or loathe ‘em, technologies like ray tracing and DLSS have gained major traction in the PC gaming market. AMD has struggled to respond. So how much longer can this continue? “AMD will no doubt retain its GPU engineering capability for the game console and machine learning markets, but they must be considering whether add-in PC graphics cards are worth the effort.” Constantly catching up. That’s what it must feel like for AMD when it comes to PC graphics. Wind back the clock to 2004, and Nvidia rolled out SLI (Scalable Link Interface).…

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APC (Digital) - 1 Issue, Xmas 2023

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