Taking the fight to Nvidia

AMD needs to lower its GPU prices

AMD claims it wants to sell more graphics cards. The solution is simple: lower prices. Not just lower prices eventually, but from the beginning of a new GPU generation. This may seem like a retina-popping glimpse of the painfully obvious, but it needs saying, because it seems AMD doesn’t get it. That needs to change if AMD is to win market share back from Nvidia. In recent years, AMD’s playbook has been depressingly predictable, at least for its graphics cards. A new family of GPUs is rolled out positioned slightly below Nvidia’s competing cards. Maybe you get slightly more raster performance for your money, a few more GB of VRAM. But nothing truly compelling against Nvidia’s unbeatable DLSS scaling tech and undeniably superior ray tracing. Duly this new generation of…

You're reading a preview of

APC (Digital) - 1 Issue, Xmas 2024

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.