In praise of the early adopters

David Crookes looks at why the IT industry needs early adopters like you – and why tech that fell by the wayside should still be celebrated.

Inspirational stories from computing’s long-distant past We’ve all encountered laggards. “One of those fancy new smartphones, is it?,” they will have said a decade ago, nodding towards the black slab you just pulled out of your pocket. “My old Nokia 3210 does everything I need. Fancy a game of Snake?” In truth, there’s nothing inherently wrong with this attitude. They swore by their device’s long battery life and robust nature, just as you swore when your phone fell to the floor with a sickening thud. The term “laggards” for people who prefer to stand still was coined back in 1962, when Professor Everett Rogers published Diffusion of Innovations. He didn’t intend the word in a rude way, but no company in its right mind will ever target them. I thought…

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APC (Digital) - 1 Issue, December 2024

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