Did Nvidia misjudge its Turing pricing strategy?

Chris Szewczyk looks at the state of the new GPU market.

Hello and welcome to my new Two Bits column. Each month I’ll take a look at something from the world of PC tech, whether it’s a juicy piece of news, a rumour or analysis of a burning tech topic. Let’s begin with a look at the state of Nvidia’s RTX series of graphics cards and what it means for gamers, as well as Nvidia going forward. At the launch of the RTX series at Gamescom in August 2018 — if Nvidia CEO Jensen Huang was to be 100% believed — the new Turing GPU brings a graphics revolution. There’s no doubt that the industry will increasingly integrate ray tracing into games, though for now game support is limited to minor effects. We’re a long way from seeing fully ray traced…

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APC (Digital) - 1 Issue, April 2019

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