Watches and Wonders Geneva – March 27, 2023:
TAG Heuer’s breakthrough, Diamant d’Avant-Garde technology enabled the Swiss luxury watchmaker to use lab-grown diamonds for the first time ever, in 2022, on a chronograph case, crown, dial, and indexes. This year, the brand is taking its cutting-edge and industry-defining
CVD expertise one step further, adding lab-grown diamonds in custom, creative shapes to the exclusive timepiece’s aluminum bezel and bracelet.
With the brand celebrating the 60th anniversary of the TAG Heuer Carrera, a historic milestone for 2023, it was only fitting that the iconic flagship collection was once again chosen to express TAG Heuer’s enduring avant-garde spirit and commitment to innovation.
The Diamant d’Avant-Garde technique reaches new creative heights, defying convention and pushing boundaries. It also offers TAG Heuer clients and collectors…
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7 SINS (Digital) - 1 Issue, October 2023