NEXT LEVEL LODGING

Upon first glance, the eight-story, 100-room Source Hotel—a modern, concrete and glass colossus next to the converted 1880s iron foundry that is Denver’s original market hall, called the Source—looks like a quintessential example of the contemporary hotel. (Local this, floor-to-ceiling that, views views views!) But examine its trappings more closely and you can see, taste, and feel the ways this groundbreaking project, which opened in RiNo in September, is taking industry trends to new mile-high heights.

TREND NO. 1 Boutique branding The definition of a “boutique” hotel is up for debate—Does it need to be independently owned? Can it have more than 100 rooms?—but, used loosely, the term refers to a relatively small property with a distinctive persona, elevated food and beverage offerings, and attentive service. LEVEL UP Whether it’s obvious or not, big-name brands are actually behind much of Denver’s boutique scene (e.g., millennial-magnet Moxy is a Marriott International concept). The Source Hotel, however, is co-owned by longtime RiNo operator and first-time hotelier Zeppelin Development and managed by the high-end hospitality pros behind Boulder’s St Julien, meaning control over every decision—from which restaurants are chosen to who makes the throw pillows in the guest rooms—stays at the local level. TREND NO. 2 Neighborhood gathering places…

You're reading a preview of

5280 Traveler (Digital) - 1 Issue, 2019

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.