Un peu plus d’éthique dans la pub

Voici peut-être une solution au « social washing » des entreprises, c’est-à-dire à leurs discours marketing souvent contradictoires avec leurs pratiques réelles. Basée à Rouen, Yetic veut en effet traquer les publicités trompeuses avec un système de notation jaugeant l’éthique des annonceurs. Les internautes qui téléchargeront son application prioriseront leurs préférences parmi 300 critères et, dès qu’une publicité sera lancée, une note de 1 à 10 indiquera le degré de vertu sociale et écologique de la marque mise en avant.…

You're reading a preview of

01net (Digital) - 1 Issue, No.985

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.